It was a great experience in terms of understanding creator needs, motivations and, before the “creator economy” was even inked as a term, to be part of the economy. And the last of that was leading global creator marketing, which was a really interesting experience because it allowed me to work very closely with some of the world's largest content creators and understand what they needed. I worked for Google and YouTube for about nine years. This interview has been edited for clarity and brevity.Īt what point during your time at YouTube, or after leaving, did you come up with the idea for Flavrs? In early 2020, the startup rebranded as Insperience, promising to forge "deep relationships between brands and consumers through immersive, personalized shopping experiences," according to its now-defunct website. In February 2018, the retail giant acquired Spatialand to explore VR shopping solutions. Spatialand was hired by Walmart in 2017 to produce a VR showcase for Store No. We will continue to explore opportunities within mixed reality, among other areas, while keeping the Walmart customer at the center of our explorations." "What we have learned about virtual reality, applications in retail, and the current opportunity for VR-enabled commerce has been invaluable. "After nearly three years of successfully testing, learning and building, we've decided it's not the right time to continue to invest in Insperience, our v-commerce startup inside Store No8," a Walmart spokesperson said via email.
A Walmart spokesperson confirmed the closure, but did not comment on any layoffs. The retail giant acquired Spatialand in early 2018, and operated it as a subsidiary out of its Store No. Walmart has shut down Insperience, the Los Angeles-based VR startup formerly known as Spatialand.
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