Quadx then targeted this specific audience with business messages on Viber, personalized by interests. After launching their UK delivery service, QuadX wanted to increase the volume of purchases from the UK merchants to achieve that, they segmented their audience and targeted those who had previously bought from the US sellers but hadn’t yet tried the UK shipping service. QuadX’s ShippingCart service allows shoppers across the Philippines to receive orders from online vendors in North America and Europe.
To communicate with their customers through the messaging app, QuadX works with Promotexter, Viber’s official messaging partner.
For companies with a CDP or a CRM, Viber offers a powerful API that allows businesses to send personalized messages of any size and type tailored to each segment of the target audience, making it an ideal tool for retailers who want to reach a specific audience with their marketing messages.Ī prime example of using audience segmentation in tandem with personalized Viber business messages is QuadX, a retail logistics company that specializes in cross-border digital logistics and e-commerce payment processing. With Viber, retailers can send one-on-one messages as well as communicate with specific audience segments. The messages are personal and can be customized to target specific groups of people-for example, those who live in a certain area or have made a purchase in the past. Viber business messages are a great way to promote sales, new products, or special events. Examples of transactional Viber Business Messages You can set as many triggers as you like and keep your buyers updated throughout multiple steps of the purchase journey. Transactional messages are sent automatically based on triggers when a user performs a certain action. When a purchase is made online, a buyer will receive a confirmation message informing them that their order has been placed and is on its way. Keep your customers updated on their order status and do it in real-time.
With people spending more time on mobile devices than ever before, both traditional retailers and those running e-commerce stores have been increasingly using Viber Business Messages. As a retailer, you are no doubt looking for ways to boost sales and attract new traffic, be it foot traffic or online visitors.
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